Chevron
Event Activation, Environmental Graphics
Overview
Chevron worked with Monigle for the second consecutive year with the goal of showing up with visible, educational and bold presence at the Iowa State Fair to highlight their value chain.
2024
Intro
Chevron's bold, forward-thinking presence came to life through photo-worthy backdrops, engaging educational displays, and crowd-favorite activities like the "crushing tables," where visitors could crush their own soybeans. The activation, titled "From Farm to Fuel," highlighted Chevron's commitment to a more affordable, reliable, and cleaner energy future. It was an incredible opportunity to create an experience that connected fairgoers and demonstrated Chevron's pride in what's possible.
Awards
Experience Design Awards 2024
Honorable Mention - Best Experience Design on a Budget
2023
Intro
Monigle had the opportunity to collaborate with clients at Chevron to create a fun and engaging space to introduce Chevron's brand and mission to more than 1.1 million visitors at one of the largest state fairs in the country, the Iowa State Fair.
Process
Reel
