Chevron at ISF

Role

Senior Brand Designer

Launch

2023 & 2024

Agency

Monigle

Website

Chevron at Iowa State Fair

Overview

As part of the Monigle team, I contributed to Chevron’s brand presence at the Iowa State Fair for two consecutive years, where the company introduced its brand to the Iowa public. I delivered a bold, educational, and highly visible experience designed to showcase Chevron’s value chain. With over 1 million visitors annually, the Iowa State Fair offered a high-impact platform to engage local communities and elevate brand awareness in a key regional market.

2024

Intro

Chevron's bold, forward-thinking presence came to life through photo-worthy backdrops, engaging educational displays, and crowd-favorite activities like the "crushing tables," where visitors could crush their own soybeans. The activation, titled "From Farm to Fuel," highlighted Chevron's commitment to a more affordable, reliable, and cleaner energy future. It was an incredible opportunity to create an experience that connected fairgoers and demonstrated Chevron's pride in what's possible.

Awards

Experience Design Awards 2024

Honorable Mention - Best Experience Design on a Budget

2023

Intro

Monigle had the opportunity to collaborate with clients at Chevron to create a fun and engaging space to introduce Chevron's brand and mission to more than 1.1 million visitors at one of the largest state fairs in the country, the Iowa State Fair.

Process

Reel

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