Populance

As part of the Monigle team, I led the design of the full visual identity for Populance, a new population health company launched by Henry Ford Health. Built to reflect a mission of coordinated, value-based care, the identity system balanced warmth and clinical clarity to connect with both healthcare providers and vulnerable patient communities. From logo and color strategy to iconography and digital application, the brand established a cohesive platform for Populance’s 150-member team serving 600,000 patients from its headquarters in Troy, Michigan.