Crocs Inc.

As part of the Monigle team, I led the visual identity development for Crocs Inc. (NASDAQ: CROX), the corporate parent of the iconic Crocs brand and new owner of Hey Dude. I led the new logo design that retains the legacy green and custom wordmark while introducing a refined, corporate-appropriate look. The identity extends into a broader color palette and a circle-inspired visual system rooted in the iconic Crocs dot. Built on a structured grid, the system balances playfulness with professionalism—brought to life through flexible patterns and a cohesive suite of digital, print, and investor-facing assets.