Libum

As Creative Director at Meshki, I led the brand development for Libum, a next-gen credit union platform. I designed the logo and defined the full visual system—including the color palette, typography, illustration style, and iconography—to reflect Libum’s innovative, future-forward positioning. The brand system was built to align with a bold strategic vision and campaign concept, supporting Libum’s growth among credit union leaders seeking streamlined workflows, real-time analytics, and increased operational efficiency.